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Digital Marketing: A Complete Guide to Online Marketing Strategies Copy Title

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Curriculum
1
Introduction to Digital Marketing 8
2
Digital Marketing Fundamentals and Strategy 8
3
Website Fundamentals and Landing Page Optimization 8
4
Search Engine Optimization (SEO) Fundamentals 8
5
Keyword Research and SEO Content Planning 8
6
On-Page SEO Optimization 8

Introduction to Digital Marketing

8 topics in this module

1
What is Digital Marketing? 0
2
History and Evolution of Digital Marketing 0
3
Traditional Marketing vs Digital Marketing 0
4
Importance of Digital Marketing in Modern Business 0
5
Types and Channels of Digital Marketing 0
6
Digital Marketing Funnel and Customer Journey 0
7
Role of Digital Marketing in Business Growth 0
8
Digital Marketing Use Cases and Industry Applications 0

Digital Marketing Fundamentals and Strategy

8 topics in this module

1
Understanding Business Goals and Marketing Objectives 0
2
Identifying Target Audience and Buyer Personas 0
3
Market Research and Competitor Analysis 0
4
Understanding Customer Needs and Pain Points 0
5
Developing a Digital Marketing Strategy 0
6
Marketing Funnel: Awareness, Consideration, and Conversion 0
7
Setting SMART Marketing Goals and KPIs 0
8
Creating a Digital Marketing Plan and Campaign Roadmap 0

Website Fundamentals and Landing Page Optimization

8 topics in this module

1
Introduction to Websites and Their Role in Digital Marketing 0
2
Understanding Domains, Hosting, and Website Structure 0
3
Website Design and User Experience Fundamentals 0
4
Introduction to Landing Pages and Lead Generation Pages 0
5
Creating Website Content and Conversion-Focused Pages 0
6
Call-to-Action (CTA) Design and Placement 0
7
Mobile-Friendly Design and Website Responsiveness 0
8
Website Conversion Rate Optimization Fundamentals 0

Search Engine Optimization (SEO) Fundamentals

8 topics in this module

1
Introduction to Search Engine Optimization 0
2
How Search Engines Work: Crawling, Indexing, and Ranking 0
3
Understanding Search Engine Results Pages (SERPs) 0
4
Types of SEO: On-Page, Off-Page, and Technical SEO 0
5
Understanding Search Intent and User Search Behavior 0
6
SEO Ranking Factors and Best Practices 0
7
Introduction to Google Search Console 0
8
SEO Audit Fundamentals and Website Analysis 0

Keyword Research and SEO Content Planning

8 topics in this module

1
Introduction to Keyword Research 0
2
Types of Keywords: Short-Tail, Long-Tail, and Branded 0
3
Understanding Search Volume, Competition, and Keyword Difficulty 0
4
Keyword Research Using SEO Tools 0
5
Competitor Keyword Analysis 0
6
Search Intent Mapping and Keyword Clustering 0
7
Keyword Mapping to Website Pages 0
8
Creating an SEO Content Calendar and Keyword Strategy 0

On-Page SEO Optimization

8 topics in this module

1
Introduction to On-Page SEO 0
2
Optimizing Title Tags and Meta Descriptions 0
3
Heading Tags and Content Structure 0
4
URL Structure and SEO-Friendly URLs 0
5
Internal Linking and Website Navigation 0
6
Image Optimization and Alt Text 0
7
Content Optimization and Keyword Placement 0
8
On-Page SEO Audit and Optimization Checklist 0
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